{"id":1287,"date":"2026-10-21T20:50:11","date_gmt":"2026-10-22T02:50:11","guid":{"rendered":"https:\/\/intelligenxe.com\/?p=1287"},"modified":"2026-11-05T20:51:00","modified_gmt":"2026-11-06T03:51:00","slug":"how-a-decision-gets-made-beats-the-analysis-behind-it","status":"publish","type":"post","link":"https:\/\/intelligenxe.com\/?p=1287","title":{"rendered":"How a decision gets made beats the analysis behind it"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">How a big decision gets made matters more than the analysis behind it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a study of 1,048 major decisions, from acquisitions to large capital projects, Dan Lovallo and Olivier Sibony found that <a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/the-case-for-behavioral-strategy\">how a decision was made explained 53% of the difference in how it turned out<\/a>. The amount of analysis behind it explained 8%. In the authors&#8217; words, process mattered more than analysis &#8220;by a factor of six.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good process meant things like exploring the big uncertainties and hearing views that contradict the boss.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Strategist<\/strong><\/em> is built to supply that contrary view: an independent strategy for any public company, with management&#8217;s benchmarked against it and every source shown.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When did your last major decision face a real alternative? <a href=\"https:\/\/strategist.intelligenxe.com\">strategist.intelligenxe.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How a big decision gets made matters more than the analysis behind it. In a study of 1,048 major decisions, from acquisitions to large capital projects, Dan Lovallo and Olivier Sibony found that how a decision was made explained 53% &hellip; <a href=\"https:\/\/intelligenxe.com\/?p=1287\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":1288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kt_blocks_editor_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/intelligenxe.com\/index.php?rest_route=\/wp\/v2\/posts\/1287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intelligenxe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intelligenxe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intelligenxe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intelligenxe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1287"}],"version-history":[{"count":1,"href":"https:\/\/intelligenxe.com\/index.php?rest_route=\/wp\/v2\/posts\/1287\/revisions"}],"predecessor-version":[{"id":1289,"href":"https:\/\/intelligenxe.com\/index.php?rest_route=\/wp\/v2\/posts\/1287\/revisions\/1289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intelligenxe.com\/index.php?rest_route=\/wp\/v2\/media\/1288"}],"wp:attachment":[{"href":"https:\/\/intelligenxe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intelligenxe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intelligenxe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}