How a big decision gets made matters more than the analysis behind it.
In a study of 1,048 major decisions, from acquisitions to large capital projects, Dan Lovallo and Olivier Sibony found that how a decision was made explained 53% of the difference in how it turned out. The amount of analysis behind it explained 8%. In the authors’ words, process mattered more than analysis “by a factor of six.”
Good process meant things like exploring the big uncertainties and hearing views that contradict the boss.
Strategist is built to supply that contrary view: an independent strategy for any public company, with management’s benchmarked against it and every source shown.
When did your last major decision face a real alternative? strategist.intelligenxe.com
